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Linda Mah
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Promise Unveils New Logo

Scholarship Program Seeks to Help Students Re-start Studies

The Kalamazoo Promise (The Promise) is unveiling a new look, paving the way for future changes in the organization and the students it benefits.

The updated branding initiative includes a new logo, tagline, and refreshed web presence. The tagline, “Your Path, Your Promise,” and the accompanying logo and website, illustrate a bright future for both The Promise and the community it impacts, while also acknowledging the successes of the past 13 years.

“We are very excited to reveal our new look,” said Bob Jorth, Executive Director of The Kalamazoo Promise. “The updated tagline, logo, and website are helping usher us into a new era of The Promise, with an emphasis on each student’s path to their Promise, and we’re confident that the changes ahead will benefit our community.”

The new logo reimagines the graduation cap of The Promise’s previous logo, with an emphasis on pathways and the opportunity for students to choose their futures.

“I believe that our updated logo clearly illustrates the goal of The Promise and our drive to continue to improve programming and resources for our students,” said Von Washington, Jr., Executive Director of Community Relations. “We want all students to explore their own path to their future, and The Promise is a conduit to reaching their goals.”

In addition to the refreshed branding, The Promise is slated to move to a new location during the summer of 2020, which will accommodate new programming and support community collaboration.

“We want the new building to be a hub for all Promise students anytime during their journey, whether they have questions, need support, or just a place to study,” said Washington.

Plans for the new building and programming include both the addition of new staff serving as Pathway Coaches and a student center for academic assistance and resources to help students transition from high school to postsecondary education. The new multi-tenant location will also include spaces where students can intentionally cross paths with professionals, giving them the opportunity to witness a variety of available career paths.

“The Kalamazoo Promise provides invaluable resources to Kalamazoo students and their families,” said Jorth. “We’re ready to continue to expand our capabilities, giving all students the opportunity to thrive.”

“We appreciate The Kalamazoo Promise and the partnership on behalf of our KPS graduates,” said Dr. Michael Rice, Superintendent of Kalamazoo Public Schools. “We look forward to working with The Promise in its expansion.”

For more information about The Kalamazoo Promise, visit

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